Kevin: Good evening, everyone. So Craig, you’ve been in the fitness industry for over 26 years and with that, I imagine comes a bit of wisdom. Why don’t you start with your story and how you’ve gotten to where you are now?
Craig: Sure Kevin. Well, first of all, I started out in the fitness industry as a personal trainer making $3.50 an hour.
Kevin: Wow.
Craig: So I’ve been in it for awhile and I grew through the ranks in the fitness industry to the executive level. I was the president of two of the largest fitness organizations in the United States. I was the Executive Vice President of Sales and Marketing for the largest chain of fitness clubs in the world operating in 11 countries. I also successfully owned and operated my own fitness company. I’ve visited 30 countries and evaluated health and fitness trends all over Russia, Asia, Europe. I’ve been to dozens of fitness conventions, purchased millions of dollars worth of equipment, supplements and other health and fitness related products and I’ve also had the ability to train thousands of health and fitness professionals around the world and help them to help other people improve their lives. So this really kind of led me to where I am today, which is to where I just got to the point where I want to do something more and that’s why I wrote my book The Big Fat Healthy Fitness Lie and founded the Fit Advocate website so that I could create a platform to protect and enhance the lives and health and fitness consumers.
Kevin: Now you just mentioned your book, The Big Fat Health and Fitness Lie which I absolutely love. What is the big fat fitness lie. Let’s just lay it on the table.
Craig: Why mince words? Let’s dig right in. The lie is that there are these billion dollar industries out there getting richer while we get sicker and fatter and with all the so-called solutions available for losing weight and improving our health, we are literally in the worse shape in the history of modern civilization. There’s big profit in sickness and in fatness, and a lot of times people question that and they think, “Oh, well we live in the United States, we’re in great health and we have the best health care system” which is a complete fallacy. Here’s an interesting fact that people should be aware cbdward.com, we’re approaching some 300 million people in the U.S. and we have every year 200 million diseases that are diagnosed for conditions that could be prevented with simple lifestyle changes.